Following recently’s fascinating news about hip-hop star Drake appearing on the cover of The Drake publication, is a similarly fascinating story, thanks to Ross Purnell over at Fly Fisherman Magazine
Drake co-owns a Nike sub-label called Nocta, which brand name has actually introduced a complete lineup of “fly fishing influenced metropolitan wear” that includes the Nike swoosh, along with the Nocta brand name.
The clothes lineup “consists of whatever from khaki wading trousers to coats and vests, and hats with brilliant orange camouflage sun guards,” Purnell reports. “There are fly-fishing-inspired golf t-shirts, Tee shirts with fishing scenes from the Tetons, and denim long-sleeve insulation pieces.”
It does not seem like much of this is garments created for fly fishing, however rather, around fly fishing. Although, there are GORE-TEX coats in the lineup, so possibly you will see somebody using this on the river.
The brand-new garments lineup was debuted in New york city City, and likewise includes a partnership in between Nocta and Abel Reels, which is truthfully the most unexpected part of this whole story.
According to Purnell, Nike certified Abel Reels to produce a minimal run of Nocta-branded fly reels. These reels are based upon the Abel Vaya, however with a couple of adjustments, consisting of a Nike swoosh on the drag knob. There’s just 100 of these reels readily available, all in size 5/6, and they retail for $2,500. You’ll likewise get a set of Nocta-branded Abel Nippers with the purchase.
Jeff Wagner, the CEO and president of Mayfly Outdoors, which owns Abel, stated he’s thrilled for the opportunity to present fly fishing to a more traditional audience. According to Purnell, Wagner stated, “This job with NOCTA and Nike was over a year in the making and we are thrilled about acquiring direct exposure for fly fishing total and ideally bringing brand-new individuals into the sport.”
