Mayfly Outdoors, the acclaimed producer of high-performance fly fishing items and moms and dad business of Abel Reels, Ross Reels, and Airflo, is delighted to reveal that world-renowned fly fisher, guide, author, and conservationist April Vokey has actually signed up with the Mayfly household as a brand name ambassador.
Understood for her resolve Anchored Outdoors and years of directing in a few of the world’s most renowned fisheries, Vokey has actually ended up being a highly regarded authority in fly fishing, preservation, and education. Her capability to get in touch with anglers of all ability levels, paired with her devotion to maintaining rivers, has actually strengthened her function as a leader in the market.
” I could not be more fired up to sign up with the Mayfly Outdoors household. I have actually appreciated Ross, Abel, and Airflo for years, and having the opportunity to represent them now is both an honor and a full-circle minute,” Vokey shared. “These brand names mean more than simply fly fishing– they embody a deep regard for workmanship, experience, and the wild locations that influence us. I’m eagerly anticipating dealing with the group, sharing originalities, and continuing the custom of producing items that really link anglers to the heart of the sport. This collaboration seems like the best fit, and I can’t wait to see where it takes us.”
As an ambassador, Vokey will take part in a variety of efforts, consisting of item screening, working together on instructional material, and providing important insights for item development. She will likewise continue her advocacy for preservation, working together with Mayfly to support their continuous dedication to environment conservation and community-driven stewardship.
” April really embodies what our brand names mean– efficiency, workmanship, and regard for wild locations we like,” stated Jeff Wagner, CEO and President of Mayfly. “We’re beyond delighted to have somebody with her enthusiasm, know-how, and credibility representing Ross, Abel, and Airflo. April’s impact and understanding will be an amazing property as we continue to innovate and honor the customs of fly fishing for future generations.”
This partnership marks a brand-new chapter for Mayfly Outdoors as the business enhances its ambassador lineup and continues to establish industry-leading fly fishing items.
