Kyle Stock, composing for Bloomberg, created a story about the effort Orvis is making with the brand-new Helios to charm anglers who began fly fishing throughout the pandemic, however have subsiding interest in the sport.
Stock’s argument appears to be that the $1,098 Helios is in some way a lure to keep anglers in the sport. While I have actually fished– and been appropriately impressed by– the Helios, I’m not exactly sure a rod that retails for more than my home loan is the best thing to keep brand-new anglers interested.
You can check out Stock’s short article here, however it lags a paywall.
